Speaker Profile

Natasha Telles Dcosta is the APAC Director of Strategy for F&B at Veeva Systems. Natasha has spent the majority of her career advocating for a food and fibre industry that is insight driven as opposed to trend based. She is a strong advocate of the belief that " consumers buy concepts not products" and that cultural competence is a key factor in APAC markets to drive these narratives. Indeed, the APAC region is uniquely positioned to capitalise on this to drive innovation, as long as we invest in the right forms of assurance and credibility.

Prior to Veeva Natasha headed the APAC Nutrition consulting arm of a management consulting firm and also held senior roles in the New Zealand government.