Matthews’ serialisation solution
Counterfeiting is a global issue and an increasing problem for exporters as those making fake goods try to cash in on Australia’s “clean, green” image. It’s a particular problem in the growing Asian market for high-end Australian produce — be it wine, infant formula, produce, pharmaceuticals or other therapeutic goods. On top of causing irreparable damage to a company’s bottom line, counterfeiting is a real health risk in the food and heath industries.