Lauren has been with Hawkins Watts for 7 years, starting as a samples coordinator while finishing her studies, later transitioning into the marketing department. She’s always been a foodie and loved nothing more than perusing the grocery store for interesting new products, so the food industry was a natural fit for her! She manages the Hawkins Watts brand, works alongside the Technical and Sales teams on proactive innovation concepts and assists with market research and content creation.

Hawkins Watts is well-known for their knowledge, creativity and collaborative approach to providing ingredient solutions. From over 30 years they’ve helped to create some of Australasia’s most successful food, beverage and supplement products.

Lauren’s favourite part about working in the food industry is being involved in the creation of exciting new products. “Helping customers ideate on potential NPD and conducting market research to help find white space in the market are my favourite parts of the role. And seeing products on the shelves that contain our ingredients and that we helped work on is always a thrill.”