Session Information

23-Jul, 12:00 - 12:30

Exploring the Need for Food Marketing to Go Beyond Packaging

Smart Food Lounge

In today's digitally driven world, the food industry is undergoing significant transformation. As consumers become increasingly connected and tech-savvy, food marketing must evolve beyond traditional strategies to effectively engage and captivate the modern consumer. This presentation dives into the realm of "Beyond Smart Packaging," highlighting the crucial reasons why your marketing needs to expand its focus.

Rachael urges food marketers to transcend the limitations of packaging and explore the vast potential of innovative marketing strategies. By going beyond packaging and harnessing the power of digital technologies, brands can forge deeper connections with consumers, stand out from the competition, and thrive in the ever-evolving food industry.

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